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Meet the Partners of Brand Republic!
With Brand Republic (BR) in its 9th year, I thought it would be fun to know how each of the bosses started out in the agency. And who knows? Maybe I can learn a thing or two from the Partners of the...
You Play Like a Girl: The Growing Market of Female Gamers
For the longest time, gaming was a male-dominated space. It was often marketed to appeal to the male market, tagging it as a hobby exclusive to boys. But now, as the industry becomes bigger, female...
6 Copywriting Habits I Should Avoid
Even if I am an experienced copywriter, sometimes nagkakamali pa rin ako. Whenever I’m writing in-arts, captions, or blogs like this, I get really nervous kasi may mga nagva-viral sa socmed na...
BRand Cup: Mastering Strategies One Shot At A Time
BRand Cup lowkey sounds straight out of Harry Potter. But for Brand Republic (BR), it’s a celebration of the creativity, camaraderie, and hard work that define the advertising industry. It’s not...
Taylor Swift: THE Marketing Mastermind
Taylor Swift is a celebrity who doesn’t need any introduction. She’s become a household name that’s amassed great success with influence that spans generations. In fact, she’s bagged some of the…
Mark of a Woman
Woman. An entity that embodies both beauty and strength. May it be as individuals or as a group, women have inspired others and contributed a lot to this world for years. And we can see this in the...
How To Love Your Client: Wholesome Edition
In the advertising world, minsan talaga it’s a love-hate relationship when it comes to clients. (IYKYK) Pero tulad lang din sa pag-ibig, alam nating it takes two to tango to make the relationship...
Filipinos and the Game of Love Teams
Filipinos love romance. This is evident in how we support (and binge watch!) movies and teleseryes that showcase different love situations between people. As a matter of fact, this can also be seen...
Glimpses of Light: A Quick Review of the Brand Republic x MUPhQC Story
The Stars Aligned The stars have aligned for Brand Republic and Miss Universe Philippines. From the humble beginnings of the agency up to partnering with one of the most prestigious pageant...
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